10 Best On-Page Search Engine Optimization Tips

10 Best On-Page Search Engine Optimization Tips

Search Engine Optimization? You might have heard this word over used on the web by so called SEO experts, SEO kings and queens. But in reality, you don’t have to go in search of SEO expert to target your keywords in search engines. Usually, Search engine optimization is a process of making your web page gets more visible in search engines. I strongly recommend not believing the guy who says ‘I will bring your website in 1st page on Google for certain keywords’. You don’t have to spend money on all this. To make your website get more visible in search engines, the process of SEO works two ways. 1. On page seo 2. Off page seo.

The On page SEO means, you need to take care some aspects in your website such as Title of the website, site architecture and structure and few more things. Off page SEO means how you promote your website on social media, how do you contribute to the web in the form of content and other factors such as link building, article submission to directories and few more things. So first let’s check out the best on page optimization tips for your website. With the good and unique content, these on page optimization tips should be more enough to make you not require an SEO expert for your website.

Page title

Page title is the most important factor for on page optimization. Page title is nothing but the thing you see on top of browser. The website name, the individual web page title etc. So these are the important factor for a website and based on the keywords you give on your page title, the search spiders will index them. Also the keywords which you give on the page title will appear as a title of the page in search engines.

You can edit the title of the page from the WordPress dashboard, if you’re something some other platform, then you can edit by finding <title> tag. Make sure the keywords which you input in title are very important. Also make sure it is less than 70 chars, as it is best for the title tag. Always begin with your main keyword in your title. If you’re using WordPress, then you can go for ALL in One SEO Pack wordpress plugin. Don’t forget to include company name at end of title. Always give different page title for each page in your website.


Meta Description

Meta Descriptionis the main aspect to attract visitors. Whenever some body visits your webpage on Google or any other search engines, this Meta description will appear below the title and URL. So a strong Meta description (a small introduction about the website or specific web page) with some keywords in it will be displayed on the search engines. ThisMeta description can be anything that is allocated only for the search engine visitors as it will be not visible on webpages. A short description below the title tag with less than 150 characters is good for the Meta description.



What are these <h1>, <h2>, <h3>tags? These are the HTML tags used to display the strong bold titles. Headings are important for search engine ranking. The search engines will mainly look out for the <h1>tags which are mostly used as title. <h1> tag is more powerful for title, <h2> for keywords or paragraph titles and <h3> is less powerful than <h2>



HTML is backend code and CSS is the holding layout for html, so align your CSS codes properly to hold tags, links correctly. When search spiders index the website, they look out for a clean navigational structure of the website and that’s how they index websites quickly. One of the factors they consider in on page optimization is clean website interface.



Less picture, more text is the key to SEO. But if you want to rank images, then adding a text to image is what it can be done. Search engines don’t read images, they read only text. So adding a ALT tag to images can make your images more visible on search engines. Also make sure you give correct keyword rich names as image file name. Always use hyphen to separate keywords in image file name.



Domain name is the main aspect to rank better on search engines. Finding your niche and target the keyword and get a domain name which is exact match of your keyword. If you don’t get exact match, make it to the most nearest one and with some good SEO you can reach the target later. The more is the domain year, more trust in search engines. If you strike with a good deal, grab the domain name. Also make sure you get the less spammy domain name. Certain keywords are too much spammed on the internet and getting the domain name similar to it will make your website useless even if you write good content inside.


Moz Rank

mozRank is SEOmoz’s link popularity metric that shows how popular (in terms of links) a webpage is on the web. It is one of the major online authority for a site. Always aim for high moz rank, moz rank depends on the on page optimization and off page seo. So a well On page SEO will improve moz rank of the website.


Google Crawl rate

If you’re website on page optimization is good, then the Google crawl rate will be higher. The more Google crawls your site, more information available to readers around the web on search engines. Frequent updating of website with fresh unique content, will give you good crawl rate. If you’re site has enabled with Google webmaster tools, you can find out your Google crawl rate.


URL structure

As I have already told you, a clean site structure is one of the important factors for an on page optimization. So you should always practise a clean URL structure on your websites. If you’re using wordpress, once you’ve installed a new blog/website make sure you change the wordpress permalink structure. If you’re website has broken links and 404 error found page, apply 301 where ever required and also apply proper 301 between yoursite.com and www.yoursite.com. Nested urls are dangerous, so follow a clean url structure such as examplesite.com/category/postname or examplesite.com/postmonth/postname etc.

Always include your keywords in your URL, so that it gets noticed on search engines. You can separate url with hyphen (-) and also don’t change the url often. Static url is always best.

Avoid Keyword stuffing. Inserting too much of your keywords in the webpage or website will lead you to Google penalty and your site may get deindexed.

Hope these on page search engine optimization will be more enough to rank for keywords unless you maintain fresh unique content updated regularly.


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